北京同仁堂加味逍遥丸助力汉服模特大赛

Core Viewpoint - The event successfully combined Hanfu culture with traditional Chinese medicine, showcasing a unique cultural experience that emphasizes health and wellness through the lens of historical wisdom [1][10]. Group 1: Event Overview - The event, hosted by Sohu Video, was the Central China finals of the National Style Awards and the Hanfu Model Competition, held at the Longting Scenic Area in Kaifeng [1]. - Beijing Tongrentang's "Additive Xiaoyao Pill" provided significant support for the event, integrating Hanfu culture with traditional Chinese medicine [1][10]. Group 2: Cultural and Health Integration - The "National Style Festival Traditional Chinese Medicine Flash Event" attracted a large audience, highlighting the cultural heritage of Kaifeng, the ancient capital of the Northern Song Dynasty [3]. - The event successfully conveyed dual values of culture and health, with interactive activities encouraging audience participation and engagement with traditional Chinese medicine [3][5]. Group 3: Interactive Activities - The event featured popular interactive games, such as "Xiaoyao Tossing," where participants enjoyed traditional games while learning about medicinal herbs [5]. - A "Traditional Chinese Medicine Pulse Diagnosis" area provided an immersive experience, allowing attendees to receive personalized health advice from professional practitioners [6]. Group 4: Historical Context and Product Innovation - The competition showcased participants in various Hanfu styles, evoking the cultural richness of the Song Dynasty and its understanding of emotional well-being [8]. - The "Additive Xiaoyao Pill" builds on the ancient formula "Xiaoyao San," enhancing its effectiveness for modern health needs by incorporating additional herbs [10]. Group 5: Modern Relevance - The event illustrated how ancient cultural practices and traditional medicine have become integral to contemporary life, promoting a balanced lifestyle [11].