Core Insights - The car rental market is experiencing significant growth in bookings ahead of the National Day and Mid-Autumn Festival holidays, with a notable increase in demand from young consumers and families [3][5][12] - The penetration of electric vehicles (EVs) in the rental market is rising, driven by environmental policies and consumer preferences, with EVs now accounting for 30% of the rental market [9][14] - The overall car rental market in China is projected to reach a scale of 1,448 billion yuan in 2024, with EV rentals expected to exceed 25% of the market share [14] Market Trends - There is a marked increase in the number of first-time renters, with nearly 40% of users booking rentals for the first time during the holiday period [12] - The preference for SUVs and business vehicles is growing, with a significant rise in the booking of new energy vehicles compared to traditional models [9][10] - The rental market is shifting towards more personalized and diversified services, influenced by the preferences of the younger demographic [12] Future Outlook - The car rental industry is expected to exhibit characteristics of scale expansion, technology-driven growth, and service upgrades in the coming years [14] - The market is anticipated to grow to 3,000 billion yuan by 2030, indicating a robust upward trend [14] - Experts emphasize the importance of establishing rental standards to enhance market health and consumer rights [14]
家庭出游、年轻人主导……汽车租赁市场需求旺 点燃假日消费新引擎
Yang Shi Wang·2025-09-16 09:23