SIASUN(SZ:300024) Xin Jing Bao·2025-09-16 09:37Core Insights - Chery Automobile has introduced a humanoid robot named "Moyin" at the Jakarta International Auto Show, with plans for public release and potential sales to individual users in October [1][2] - The humanoid robot market is becoming a competitive arena for automakers, with companies like Tesla, Xpeng, and BYD also entering the field [3][4] Company Developments - Chery established a dedicated robotics company, "Mojia Zhichuang," in January 2023, with an initial investment of 100 million yuan [2] - The first batch of 220 "Moyin" robots was delivered in April 2023, and they are currently being used in Chery's dealerships in Malaysia for customer interaction [2] - Chery's strategy involves a phased approach: starting with 4S stores, expanding to shopping malls and public areas, and eventually targeting home use [2] Industry Trends - The humanoid robot market is projected to reach 8.239 billion yuan by 2025, representing about 50% of the global market [6] - The Chinese embodied intelligence market is expected to grow to 5.295 billion yuan, accounting for approximately 27% of the global market [6] Cost and Technology Challenges - Current costs for humanoid robots are high, with Chery's "Moyin" expected to drop to around 200,000 yuan per unit as key components become domestically sourced and production scales up [7][8] - The high costs are attributed to expensive core components such as high-precision servo joints and specialized AI chips, as well as significant R&D expenses [7][8] - Industry experts note that while automakers have advantages in manufacturing and supply chains, challenges remain in AI decision-making and adaptability to complex environments [7][8]