TCL TECH.(SZ:000100) Ju Chao Zi Xun·2025-09-16 09:49Core Viewpoint - TCL Huaxing has successfully launched the mass production of its first Mini LED product, the P1.2 COB display screen, marking a significant milestone in its display technology innovation [1][6]. Company Summary - The P1.2 COB display screen features a large panel design and represents TCL Huaxing's third display technology route following LCD and OLED [3]. - The brightness range of the product is adjustable from 0 to 800 nit, with a contrast ratio of up to 5000:1, targeting professional display scenarios such as conference rooms, command centers, and security monitoring [3]. - The MLED project commenced in July 2024, with the mass production being completed approximately 15 days ahead of schedule, showcasing the company's execution capabilities in display module manufacturing and supply chain coordination [5]. Industry Summary - COB packaging technology is emerging as a new trend in the small-pitch LED display sector, offering significant advantages over traditional SMD packaging in terms of pixel density, heat dissipation, reliability, and protection [5]. - Market data indicates that by the first half of 2025, COB packaging technology is expected to account for 36.6% of sales in small-pitch LED displays, with a projected increase to approximately 51.5% in products with a pitch of P1.4 and below, reflecting a year-on-year increase of nearly 20 percentage points [5]. - As technology matures and costs decrease, the penetration of COB technology in niche markets such as advertising media, command centers, exhibitions, and large monitoring screens is anticipated to continue expanding [5].