CHANGAN AUTOMOBILE-B(SZ:000625) Nan Fang Du Shi Bao·2025-09-16 11:20Core Insights - Recent rumors regarding former executives of Honor joining an automotive company have been denied by Honor, stating that no former executives have taken positions at any car company [2] - The rumors may be linked to the recent appointment of Jiang Hairong, former Chief Marketing Officer of Honor, as the CEO of Changan Automobile's new energy brand, Deep Blue [2][3] - Jiang Hairong is recognized for his extensive experience in the telecommunications and smart terminal industry, having over 20 years of experience and being a key figure in marketing strategies at Honor [2] Company Developments - Jiang Hairong's transition to Deep Blue is seen as a strategic move to address the brand's marketing and branding weaknesses [3] - Deep Blue, a relatively new brand established three years ago, has achieved impressive sales growth but has struggled with brand communication [3] - The previous CEO of Deep Blue acknowledged that over 85% of the team consisted of R&D personnel, indicating a gap in effective storytelling to convey the brand's technological strengths [3]