上汽奥迪高管回应字母标：1909年第一枚奥迪标志就是由四个字母组成

Core Viewpoint - Audi is launching a new brand to cater to the preferences of the new generation of users in China, emphasizing a blend of individuality, digital connectivity, strong performance, advanced technology, progressive design, and luxury quality [2] Group 1: Brand Strategy - The new Audi brand utilizes a letter-based logo to resonate with the evolving tastes of Chinese consumers [2] - Audi's historical logo, established in 1909, originally consisted of four letters, reflecting the brand's long-standing heritage and adaptability [2] Group 2: Market Insights - The CEO highlighted the importance of understanding the desires of the new generation, which seeks a balance between various attributes in their vehicles [2] - Audi's commitment to innovation and creating timeless classic vehicles remains a core principle despite changing market dynamics [2]