US online holiday sales to slow as shoppers tighten budgets, Salesforce forecasts

Core Insights - U.S. online sales growth during the 2025 holiday season is projected to decelerate compared to the previous year due to price-sensitive consumers being selective with their expenditures amid increasing living costs [1] Group 1 - The anticipated slowdown in online sales growth reflects changing consumer behavior influenced by economic factors [1] - Shoppers are expected to be more discerning in their spending habits, prioritizing essential purchases over discretionary items [1] - Rising living costs are a significant factor contributing to the cautious approach of consumers during the holiday season [1]