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浦发银行“浦颐金生”养老金融服务入选“北京服务”优秀案例

Core Insights - The Beijing Municipal Financial Office has released outstanding cases in the financial sector, showcasing the achievements of financial reform and innovation in Beijing, with SPDB's "Puyi Jinsheng" pension financial service recognized as an exemplary case [1] Group 1: Financial Service Innovations - SPDB has launched the "Puyi Jinsheng" comprehensive pension financial service system, enhancing user experience through digital construction and professional services to support a multi-tiered pension security system [2] - The service integrates local needs with the capital's strategic positioning, creating a three-pronged implementation system: localized service, ecological alliances, and mobile services [2] Group 2: Health and Community Services - In the "Health Services" ecosystem, SPDB collaborates with leading insurance companies to provide health management services, including remote consultations and health lectures [2] - The "Neighborhood Services" ecosystem involves establishing a service connection with 15 local communities, conducting regular events to support elderly care [3] Group 3: Payment Solutions - The bank has developed an online payment service centered around a senior debit card, addressing the challenges faced by the elderly in online payments and providing discounts for online shopping [3] - Over 4,000 senior debit cards have been issued in Beijing, serving over 1,000 customers through various activities [3] Group 4: Overall Impact - SPDB's pension financial services have served approximately 1.23 million elderly clients and managed financial assets nearing 80 billion yuan, demonstrating significant market penetration and impact [3]