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WSJ's Tim Higgins: Apple is facing a situation similar to the one Microsoft faced a generation ago
AppleApple(US:AAPL) Youtubeยท2025-09-16 13:21

Core Perspective - The article discusses the ongoing legal and regulatory challenges faced by Apple, particularly regarding the App Store, and suggests that these distractions could hinder Apple's competitiveness in the AI era [1][16]. Group 1: Legal and Regulatory Challenges - Apple has been involved in significant legal battles with competitors like Spotify, Facebook, and Epic Games, who argue that Apple exerts too much control and takes excessive fees from the App Store [4][5]. - The App Store generates approximately $1 trillion annually, creating a new economy where various companies have emerged as billionaires due to their success on the platform [3][5]. - The author compares Apple's current situation to Microsoft's past antitrust issues, suggesting that Apple risks losing focus on innovation while engaged in these legal disputes [9][10]. Group 2: Competitive Landscape - The article highlights that the companies challenging Apple are not small startups but established billion-dollar entities that have benefited from the App Store [5][6]. - There is a historical context where new tech titans often rise at the expense of older companies, as seen with Netflix's dominance over cable providers [8]. - The ongoing competition in the tech industry is characterized by a race for AI dominance, with concerns that Apple may be falling behind in this critical area [16][17]. Group 3: Strategic Implications - Apple's strategy has traditionally involved a strong legal defense, which some believe has given it a competitive edge, but this approach may also be contributing to its current challenges [12][14]. - The company has been criticized for not engaging more proactively with regulators and legislators, unlike Microsoft, which has cultivated relationships in Washington [13][15]. - Investors are increasingly worried that Apple's focus on legal battles may detract from its ability to innovate in AI, especially as competitors like Meta push forward with new technologies [17][19].