已故创始人配偶杨芳接任实控人，居然智家上半年净利润近腰斩，新董事长宣布回归“居然之家”

Core Viewpoint - The actual controller of Juran Smart Home has changed to Yang Fang, the spouse of the late founder Wang Linpeng, who has also joined the board of directors. The company reported a revenue increase but a significant profit decline in the first half of the year due to intensified competition in the home furnishing market [2][3][5]. Group 1: Change in Leadership - Yang Fang has inherited the shares of the late founder Wang Linpeng and has become the new actual controller of Juran Smart Home [2][3]. - Wang Ning, a long-time executive within the "Juran system," has been appointed as the new chairman and CEO of the company [4][5]. Group 2: Financial Performance - In the first half of the year, Juran Smart Home reported a revenue of 6.445 billion yuan, a year-on-year increase of 1.54%, while the net profit was 328 million yuan, a year-on-year decrease of 45.52% [5]. - The decline in net profit is attributed to increased competition in the home furnishing market and support measures for merchants, including rent and management fee reductions [5][6]. Group 3: Strategic Initiatives - To address the revenue decline, the company is innovating its market cooperation model and improving cost management, leading to a decrease in fixed rental costs and better management fee ratios [6]. - The company has introduced a new recruitment model called "one store, two systems," which aims to share risks and benefits with distributors and brand partners [6]. Group 4: Brand and Market Positioning - Wang Ning has expressed a desire to return to the "Juran Home" brand, emphasizing the importance of consumer trust in the retail sector [7]. - The company has undergone a name change from "Juran Home" to "Juran Smart Home" to better reflect its focus on smart home products and services [7][8]. - Juran Smart Home's digital transformation includes initiatives like "Juran Design Home" and "Juran Smart Home," with significant sales growth reported in the first half of the year [8].