SAIC MOTOR(SH:600104) Mei Ri Jing Ji Xin Wen·2025-09-16 13:32Core Insights - Audi has launched its first electric model, the E5 Sportback, marking a significant milestone in its electrification strategy in China [1][4] - The E5 Sportback is positioned to compete with models such as Xiaomi SU7, Model 3, Zeekr 001, and Zhiji L6, with a price range from 235,900 to 319,900 yuan [1][4] Product Features - The E5 Sportback features a CTP battery from CATL, offering a maximum range of 773 km and the ability to charge 370 km in just 10 minutes due to its 800V high-voltage platform [4] - It is equipped with a dual-motor quattro intelligent all-wheel-drive system, enhancing performance and driving control [4] Technological Innovations - Audi has partnered with Momenta to develop an advanced driver assistance system based on Momenta's Flywheel model, alongside a new AUDI OS operating system integrated with Qualcomm Snapdragon 8295 digital cockpit chip [5] - Customers who place an order for the E5 Sportback will receive a lifetime free benefit of the Audi panoramic assistance driving system [5] Market Strategy - Audi plans to expand its sales channels for the E5 Sportback, aiming to increase the number of dealerships to 240 by the end of the year, covering over 100 key cities [5] - The collaboration between Audi and SAIC has led to a 30% reduction in product update cycles, with plans to launch more electric models in the next three years to enhance Audi's product lineup in China [5]