Core Insights - The well-known restaurant brand, Tai Er Suan Cai Yu, has faced challenges with its "live fish freshly made" concept, as recent reports indicate that fish used in dishes are not always freshly killed on-site, leading to customer concerns about the authenticity of their offerings [1][4][12] Company Operations - Tai Er Suan Cai Yu has 68 "fresh live" stores nationwide, with only one in Hangzhou using live fish, while others use pre-prepared fish fillets [1][12] - The company has confirmed that some stores are undergoing renovations to upgrade to the "fresh live" model, which includes using live fish [4][12] Market Performance - The company has seen a decline in its self-operated restaurants, with a reduction of 65 locations in the first half of the year, dropping from 612 to 547 [12] - Tai Er Suan Cai Yu's parent company, Jiu Mao Jiu, reported a revenue of 2.753 billion yuan in the first half of the year, a year-on-year decrease of 10.14%, with Tai Er's revenue specifically down 13.3% [12] Industry Context - The overall market for Suan Cai Yu restaurants has contracted, with a net decrease of 3,331 stores despite 7,256 new openings in the past year, indicating a challenging environment for traditional dining establishments [12]
7分钟上齐3道菜，太二酸菜鱼客服：鲜活店是活鱼现杀，其余店为每日鲜配鱼柳