宠物企业上半年冰火两重天:自有品牌逆势增长,海外代工模式弊端显现
Bei Jing Shang Bao·2025-09-16 13:35

Core Insights - The pet food and supplies market in China is experiencing a shift from reliance on overseas OEM models to a focus on self-owned brands, leading to a changing competitive landscape where brand strength and R&D capabilities are becoming critical [2][5][7] Group 1: Company Performance - Companies like Guobao Pet and Zhongchong Co. have reported significant revenue and net profit growth, with Guobao Pet achieving a revenue of 32.21 billion yuan, up 32.72%, and a net profit of 3.78 billion yuan, up 22.55% [4] - In contrast, Petty Co. reported a decline in both revenue and net profit, with revenue at 7.28 billion yuan, down 13.94%, and net profit at 791.03 million yuan, down 19.23% [4][6] - The performance disparity among pet companies is attributed to their differing business focuses, with some emphasizing self-owned brands while others continue to rely on OEM models [4][6] Group 2: Market Trends - The pet economy is thriving, driven by younger consumers who view pets as companions and emotional support, with the urban pet market in China expected to exceed 300 billion yuan by 2024 and reach 400 billion yuan by 2027 [3][5] - The domestic pet food market is increasingly dominated by local brands, which have surpassed foreign brands in online sales, indicating a shift in consumer preferences [7] Group 3: Strategic Directions - Guobao Pet plans to increase R&D investment in pet nutrition and product development to strengthen its competitive position [8] - Zhongchong Co. aims to enhance its brand portfolio and e-commerce capabilities to capture market opportunities [8] - Petty Co. is focusing on strengthening its self-owned brand capabilities and product quality to improve its market position, despite its current reliance on OEM models [7][8]