Di Yi Cai Jing Zi Xun·2025-09-16 16:03Core Insights - JD.com is expanding into the hotel and travel industry following its entry into the food delivery market, aiming to innovate and improve the supply chain for hotels [2][4] - The company plans to introduce a new model for hotel operations by the end of the year, focusing on avoiding price wars that could harm the industry [2][4] - JD.com has launched a "JD Hotel PLUS Membership Program" offering up to three years of zero commission for participating hotels, which has already resulted in significant customer traffic for partnered hotels [4] Company Strategy - JD.com emphasizes that its business revolves around supply chain optimization, particularly in the hotel and restaurant sectors, which are characterized by high costs and inefficiencies [4][5] - The company draws parallels between its current hotel strategy and its past experience in the home appliance sector, where it successfully entered a market that was initially met with skepticism [4][5] - JD.com aims to create a win-win situation in the industry by advocating for fair competition and sustainable profit distribution among all stakeholders [5] Market Context - The hotel industry is currently facing challenges such as low profit margins and the prevalence of "ghost restaurants," which can compromise food safety [5] - JD.com’s approach includes a commitment to sharing profits with partners, retaining only a portion for itself to ensure sustainable growth and collaboration [5]