多家车企对网络乱象说“不”

Core Viewpoint - The automotive industry is facing significant challenges from malicious online activities, including "black public relations" and false information campaigns, which are harming brand reputations and consumer trust. The recent joint initiative by six government departments aims to address these issues and promote a healthier market environment for the automotive sector [1][5]. Group 1: Company Responses - Lantu Automotive's CEO expressed strong support for the recent regulatory actions, emphasizing the need for competition within a framework of norms to ensure sustainable industry development [1]. - Lantu Automotive's legal department reported that malicious online attacks, including false user experiences and product quality defamation, have been directed against them, leading to legal actions including criminal reports and civil lawsuits [3]. - Ideal Automotive's legal department announced that they are also facing similar malicious campaigns against their upcoming i6 model, with plans to pursue legal action against the responsible parties [4]. Group 2: Industry Impact - The prevalence of "black public relations" in the electric vehicle sector has been highlighted, with reports indicating that NIO has faced over 15,000 instances of false information monthly, resulting in an estimated loss of 2.8 billion yuan based on sales figures [4]. - The actions of malicious entities not only damage brand reputation but also decrease consumer trust, which can adversely affect sales conversion rates and overall market competitiveness [5]. - The joint initiative is expected to foster a more transparent and healthy market environment, benefiting both the automotive industry and consumer rights [5].