Bei Jing Shang Bao·2025-09-16 16:53Core Viewpoint - JD.com is making a strong push into the local lifestyle market, particularly in the food and beverage and hotel sectors, with a focus on leveraging its supply chain capabilities to enhance profitability and service quality [1][6][9]. Group 1: Business Strategy - JD.com is launching a new hotel development plan and has recently restarted its wine tasting events to promote its travel business [1][4]. - The company aims to differentiate itself in the competitive food delivery and hotel markets by focusing on supply chain efficiency and quality service [6][8]. - JD.com is collaborating with Jinjiang Hotels to integrate its restaurant brand, Seven Fresh, into various hotel chains, enhancing dining options for hotel guests [6][7]. Group 2: Market Potential - JD.com has access to over 800 million high-spending users and more than 30,000 large enterprises, providing a strong foundation for its expansion into the hotel and travel sectors [5]. - The local lifestyle service market is projected to grow significantly, with estimates suggesting it will reach 35.3 trillion yuan by 2025, indicating a robust opportunity for JD.com [9][10]. Group 3: Competitive Landscape - Liu Qiangdong, the founder of JD.com, emphasized the importance of healthy competition in the food delivery sector, advocating for strategic and value-driven approaches rather than price wars [3][6]. - The company is aware of the challenges posed by established players in the market and is focused on creating a unique value proposition to attract customers [6][8].