筹划H股上市，潮宏基回应来了

Core Viewpoint - Chao Hong Ji has submitted its prospectus for H-share listing and plans to expand its overseas business, starting with its first overseas store in Malaysia in 2024 [1][5]. Group 1: Business Overview - Chao Hong Ji is a leading fashion jewelry brand in mainland China, focusing on a "young and fashionable" brand image, with a market share of 1.4% in 2024 [2]. - As of June 30, 2023, the company operates 1,542 offline jewelry stores, including 201 self-operated and 1,337 franchised stores across over 200 cities in China [2]. - The company has four overseas stores, including one self-operated store in Malaysia and three franchised stores in Thailand and Cambodia [2]. Group 2: Financial Performance - The company's revenue for 2022, 2023, 2024, and the first half of 2025 was approximately RMB 4.364 billion, RMB 5.836 billion, RMB 6.452 billion, and RMB 4.062 billion, respectively [2][4]. - Net profit for the same periods was approximately RMB 205 million, RMB 330 million, RMB 169 million, and RMB 333 million [2][4]. - Online sales revenue for 2022, 2023, 2024, and the first half of 2025 was RMB 889 million, RMB 1.022 billion, RMB 942 million, and RMB 496 million, respectively [5]. Group 3: Sales Channels - Chao Hong Ji utilizes both self-operated and franchised stores to optimize market layout and promote sustainable development [2]. - The company has established a presence on 14 major online sales platforms, including JD.com, Tmall, and Vipshop [5]. - The revenue from the top five customers accounted for 9.5%, 8.4%, 7.7%, and 7.8% of total revenue in 2022, 2023, 2024, and the first half of 2025, respectively [6]. Group 4: Supplier Relationships - The main suppliers are gold suppliers and commercial banks providing gold loans, with the top five suppliers accounting for 71.7%, 77.9%, 83.0%, and 78.9% of total procurement in the respective years [7]. - The largest supplier's procurement accounted for 51.0%, 61.6%, 66.3%, and 61.6% of total procurement in the same periods [7].