2000万老外低调涌入中国背后

Core Insights - The article highlights a significant resurgence in inbound tourism to China, with foreign visitors exceeding pre-pandemic levels by 170%-180% in certain regions [2][3] - The increase in foreign tourists is attributed to the expansion of visa-free policies, leading to a diverse range of reasons for entry, including business, family visits, and cultural exchanges [21][22] Inbound Tourism Trends - In the first half of 2025, China welcomed 19.16 million foreign tourists, which is 71% of the total for the entire previous year [15][16] - The growth rate of inbound tourism is expected to surpass historical peaks, potentially exceeding 35 million visitors by the end of 2025 [16][17] - Comparatively, China's inbound tourist numbers are now on par with other East Asian and Southeast Asian destinations, such as Malaysia and Thailand [12][13] Visitor Demographics - A notable portion of inbound tourists are from neighboring countries, particularly South Korea and Japan, which complicates the perception of foreign visitors in China [26][30] - Many foreign visitors do not fit the traditional tourist profile, often engaging in business or personal activities that may not be recognized by the tourism industry [20][24] Regional Impact - Cities like Jilin and Sichuan are experiencing a shift in tourism dynamics, with inbound visitors from Russia and Japan increasingly frequenting these areas [42][45] - The demand for direct flights and improved infrastructure in less prominent cities is rising as they become new hubs for inbound tourism [52][53] Future Opportunities - The article suggests that the future of inbound tourism will depend on how well cities can adapt their services to meet the needs of foreign visitors [55][56] - Companies in the travel and hospitality sectors must focus on enhancing the experience for these visitors to capitalize on the growing market [56]