中式梦核，Z世代的电子乡愁

Core Insights - The article discusses the emergence and popularity of "Chinese Dreamcore," a cultural phenomenon that resonates with Generation Z's collective nostalgia for the early 2000s, driven by AI technology and various media forms [3][8][28] Group 1: Cultural Phenomenon - "Chinese Dreamcore" is a new cultural phenomenon that encompasses images, videos, games, and music, appealing to the collective emotions of Generation Z [3][8] - The aesthetic of Dreamcore is characterized by elements from the early 2000s, such as old shopping malls and pixelated visuals, which evoke nostalgia and emotional resonance [5][15] - The content has gained significant traction on platforms like Douyin, with the "Chinese Dreamcore" topic accumulating over 2.5 billion views [11] Group 2: Content Creation and AI - Many creators are incorporating Dreamcore aesthetics into their work, with notable examples including the game "无人," which achieved over 10,000 sales in its first week on Steam [9] - AI technology plays a crucial role in the creation of Dreamcore content, allowing creators to produce videos efficiently and explore surreal artistic expressions [22][27] - The trend has led to the emergence of various subcategories within Dreamcore, such as "童核" and "故障核," expanding its reach across different media [21] Group 3: Nostalgia and Collective Memory - The appeal of Dreamcore is largely rooted in the nostalgia for the millennium, particularly among those born between 1990 and 2010, who are the primary consumers of this content [28][31] - The phenomenon reflects a collective yearning for simpler times, as many creators and fans express a desire to reconnect with their childhood memories [28][32] - Psychological studies suggest that nostalgia can have positive effects on mental health, providing comfort and a sense of belonging [31] Group 4: Commercial Opportunities - As Dreamcore gains popularity, it is attracting commercial interest, with brands seeking collaborations for nostalgic-themed products [35] - Creators are cautious about commercializing their content, prioritizing artistic expression over commercial demands [35] - The trend has opened up new avenues for exposure and collaboration within the digital art and entertainment sectors [35]