Workflow
目标两年营收达千亿,出口大省印发AI玩具顶层规划
Xuan Gu Bao·2025-09-17 00:41

Group 1 - The Guangdong Province has officially issued an action plan to accelerate the integration of artificial intelligence (AI) into the toy industry, aiming for a revenue of 100 billion yuan in the toy industry by 2027 and an AI toy penetration rate of over 30% [1] - The plan includes the cultivation of over five internationally competitive AI toy leading enterprises and the creation of around ten benchmark cases for AI+ industrial innovation applications [1] - The plan also supports the development of new markets for companion toys through AI-integrated robotics and promotes typical application scenarios for "robot+" [1] Group 2 - According to global data, the global toy market size is estimated at 109.7 billion USD in 2023, with the AI toy market valued at 13.25 billion USD and a penetration rate of 12% [2] - The AI toy market is projected to grow to 25.35 billion USD by 2028, with an expected penetration rate increase to 19% [2] - Companies like Kid King and Quectel have reported significant sales and collaborations in the AI toy sector, with Kid King's AI toy "Abeibei" selling over 30,000 units in its first month and Quectel launching comprehensive solutions for AI toys [2]