L'Oreal(US:LRLCY) Huan Qiu Wang·2025-09-17 00:53Core Insights - L'Oréal China collaborates with contemporary artist Zhang Xiaogang to launch the immersive "Beauty Path" project, coinciding with his major retrospective exhibition "Readers and Authors" [1] - The exhibition features nearly 400 artworks spanning from 1975 to 2025, exploring the relationship between era, art history, and personal identity [1][3] - The "Beauty Path" project aims to encourage public engagement, particularly among students, by offering free access to the exhibition and various interactive activities [1][5] Event Highlights - The event commenced with a morning yoga session, setting a relaxed tone for the immersive experience [3] - L'Oréal invited various cross-disciplinary guests to lead thematic tours, connecting art with daily life and exploring aesthetic possibilities [3] - A collective painting session allowed over a hundred young participants to express their interpretation of "beauty," reinforcing the idea that everyone can be a creator [5] Salon and Discussions - The "Beauty Path Salon" featured prominent figures from the art world discussing the themes of "beauty inspiration," "beauty elevation," and "beauty coexistence" [7] - The dialogue emphasized the universal pursuit of beauty, which transcends the realm of artists and is shaped by individual perspectives [7][8] - The event concluded with a piano performance by renowned pianist Luo Wei, adding a romantic touch to the 12-hour immersive journey [7] Previous Initiatives - The "Beauty Path" experience is part of L'Oréal's broader cultural initiatives, including a collaboration with the National Museum of China, showcasing 32 national treasures through innovative exhibition formats [8]