日本成年人助推玩具市场规模创新高

Group 1 - The Japanese toy market is experiencing unexpected growth despite a declining birth rate, driven by adult consumers' interest in toys [1][2] - The market size for the fiscal year 2024 is projected to grow by 7.9% year-on-year, reaching 1.1 trillion yen (approximately 53.17 billion yuan), marking a historical high [1] - Collectible card games and anime-related products are the main growth drivers, with a 36% increase compared to ten years ago [1] Group 2 - Spending on toys by single-person households has significantly increased, with an average expenditure of 14,498 yen (approximately 701 yuan) in 2024, which is 3.5 times higher than in 2014 [1] - Multi-person households with at least one child spend an average of 12,367 yen (approximately 598 yuan) on toys [1] - The traditional view that toys are only for children is changing, as toys are becoming a hobby and a means of self-expression for adults [1] Group 3 - The rising costs associated with hobbies and leisure activities have made toys an economical choice for adults [1] - Many adults are taking their beloved plush toys out for photos and sharing them on social media, indicating that consumers seek value not just from the items themselves but also from the social interactions they facilitate [2]