威马官宣 “ 复活 ” ，还立志卖 100 万台车，谁给的勇气？

Core Viewpoint - WM Motor, once burdened with over 20 billion in debt and declared bankrupt, has made a comeback with ambitious goals for production and revenue [1][3][4]. Group 1: Company Background - WM Motor was established in 2015 and was once a leading player among new energy vehicle manufacturers, ranking second in deliveries in 2019 with 16,900 units [7]. - The company's valuation peaked at 47 billion yuan during its prime [7]. - Financial difficulties began in late 2022, leading to production halts and unpaid supplier debts, culminating in a bankruptcy application in 2023 with liabilities of 20.367 billion yuan and liquid assets of only 3.988 billion yuan [11][10]. Group 2: Revival Plans - WM Motor has announced plans to resume production of the EX5 and E.5 models, targeting annual production and sales of 10,000 units, with aspirations to reach 20,000 units [4]. - The company aims to produce 100,000 vehicles annually by 2029-2030 and achieve revenue of 120 billion yuan over the next five years [1][4]. - Support from local governments in Shanghai and Wenzhou has been secured for the revival, including potential subsidies and inclusion in public procurement [19]. Group 3: Market Context - The electric vehicle market has evolved significantly during WM Motor's hiatus, with increased competition from brands like BYD, NIO, and newcomers such as Xiaomi [21]. - In August, BYD led the market with 373,626 units sold, while WM Motor's return to production comes amidst a rapidly changing landscape [22]. - The company faces challenges in regaining market trust and competing effectively, especially with its pricing strategy and product differentiation [24].