Sou Hu Cai Jing·2025-09-17 01:48Core Insights - JD.com is expanding into the hotel and travel industry following its entry into the food delivery market, aiming to address the current challenges faced by hotel operators due to intense price competition [1][3] - The company plans to introduce a new model to promote the development of the hotel industry, with an announcement expected by the end of the year [1] Group 1: Market Entry and Strategy - JD.com officially entered the hotel and travel sector during the 618 shopping festival, launching the "JD Hotel PLUS Membership Program" which offers hotel merchants up to three years of zero commission [3] - A strategic cooperation agreement has been signed between JD.com and Jinjiang Hotels, focusing on deepening collaboration in hotel services, supply chain coordination, and innovation in dining consumption scenarios [3] Group 2: Supply Chain Focus - JD.com emphasizes that its business revolves around supply chain management, noting that the hotel and restaurant sectors are supported by a complex and costly supply chain [3] - The company aims to provide supply chain services to the hotel industry, optimizing costs and reducing operational expenses for hotels [3] Group 3: Industry Competition - Liu Qiangdong highlighted the issue of industry "involution," where competition leads to lower quality and profitability, advocating for a shift towards quality and fair pricing in the industry [3] - The company believes that platforms should exercise self-restraint to foster a win-win situation within the industry, rather than engaging in destructive price wars [3]