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BrandZ最具价值中国品牌榜揭晓 中国平安蝉联保险业第一
Xin Jing Bao·2025-09-17 03:23

Core Insights - China Ping An ranked 9th in the "Top 100 Most Valuable Chinese Brands" list by Kantar BrandZ, with a brand value of $29.64 billion, marking a year-on-year increase of approximately 44.5% [1] Group 1: Brand Value and Recognition - China Ping An has maintained its position as the most valuable brand in the insurance industry for eleven consecutive years [1] - The BrandZ ranking evaluates brands based on financial value and brand contribution, highlighting China Ping An's commitment to building a trusted national brand [1] Group 2: Financial Services and Customer Engagement - As of June 2025, China Ping An has nearly 247 million personal customers, equating to one in every six Chinese individuals being a customer [2] - The average customer holds 2.94 contracts, reflecting a 0.3% increase from June 2024, with average operating profit per customer at 247.32 yuan, up 0.6% year-on-year [2] - The company aims to provide a seamless financial service experience through a comprehensive financial supermarket model [2] Group 3: Technological Advancements - China Ping An leverages AI to enhance its financial services, achieving 818 million calls to its large model and over 650 application scenarios in the first half of 2025 [2] - AI-driven customer service accounted for approximately 8.82 billion interactions, covering 80% of total customer service volume, with a 94% instant underwriting rate for life insurance policies [2] Group 4: Corporate Social Responsibility and Sustainability - The company has invested nearly 10.8 trillion yuan in supporting the real economy, with green investments totaling 144.48 billion yuan and green loan balances at 251.75 billion yuan [3] - In the first half of 2025, green insurance premium income reached 35.84 billion yuan, and the company provided 32.81 billion yuan in rural industry support [3] - China Ping An's MSCI ESG rating improved to AA, ranking first in the Asia-Pacific region for comprehensive insurance and brokerage [3]