高端酒店与月子中心，成不了彼此的“救赎”

Core Insights - The maternity center industry is facing significant challenges, with predictions that up to 60% of centers may close by 2025 due to overexpansion and insufficient demand [1][5] - High-end hotels are also struggling, with over 1,000 mid-range and upscale hotels closing last year, and many facing bankruptcy [1][5] - A trend of maternity centers partnering with high-end hotels is emerging as a potential solution for both industries [1][7] Industry Overview - The number of maternity centers in first-tier and new first-tier cities has increased by nearly 80% over the past five years, while demand has only grown by 40-50% [2] - The closure of maternity centers has accelerated, with at least ten centers shutting down in the first two months of the year [4] - Mid-range maternity centers are the hardest hit, while high-end centers show resilience and continued growth [5] Financial Performance - Saint Bella, a high-end maternity center, reported a total revenue of 523 million yuan in the first half of 2025, a 35% year-on-year increase, and a net profit of 327 million yuan [7] - The average contract value for postpartum care services at Saint Bella centers has shown a slight increase from 6,740 yuan in 2022 to 7,015 yuan in 2024 [6] Cost Structure - High-end maternity centers face high operational costs, particularly in rent and labor, which can account for 20-30% of their revenue [9][12] - Labor costs for high-end maternity centers are significantly higher than in other standardized service industries, with Saint Bella's labor costs comprising over 30% of total sales costs [12][14] Market Dynamics - The maternity center market is experiencing a significant contraction, with over half of the existing centers closing in the past two years [15] - The high-end hotel sector is exploring new business models to utilize vacant rooms, including the integration of maternity centers [9][18] - Despite the potential benefits of partnerships, the scalability of high-end maternity centers remains a challenge due to high costs and market saturation [11][14]