MENGNIU DAIRY(HK:02319) Zhong Guo Zhi Liang Xin Wen Wang·2025-09-17 03:59Core Viewpoint - The China International Fair for Trade in Services (CIFTIS) held in Beijing showcased the importance of global brand development, with Mengniu Group sharing its successful experience in creating high-quality dairy products through an integrated industry chain approach [1][3][5]. Group 1: Event Highlights - The 2025 Global Brand Economy Conference was a key event during CIFTIS, featuring discussions on new paradigms for global brand development and the launch of various reports and initiatives [3]. - Mengniu Group was recognized as the "Most Valuable Brand of 2025" and successfully entered into a strategic partnership with Huati Group to enhance collaboration in the sports and dairy sectors [5]. Group 2: Mengniu's Brand Strategy - Mengniu emphasizes quality and sustainability, utilizing an integrated industry chain approach to enhance the value of its high-end brand, "Telunsu," which has been a market leader for 20 years [6][13]. - The "Telunsu" brand has evolved from "pure milk" to "organic milk" and now to "desert organic," showcasing continuous innovation and establishing a strong market presence [9][11]. Group 3: Environmental Initiatives - Since 2009, "Telunsu" has contributed to desert greening efforts, transforming over 220 square kilometers of desert into green areas, integrating ecological restoration with industrial development [9][11]. - The brand's "desert organic" series has received dual organic certification from China and the EU, highlighting its commitment to quality and sustainability [12]. Group 4: Financial Performance - "Telunsu" has achieved annual sales exceeding 30 billion yuan, reflecting its strong market position and consumer acceptance [13]. - Mengniu's diverse product matrix, including high-end fresh milk and ice cream brands, positions it as a leader in the global dairy market [14][15]. Group 5: Future Outlook - Mengniu aims to continue leveraging its industry chain thinking and long-term strategies to enhance brand value and expand its global presence, contributing to the global dairy industry's growth [15].