罗永浩西贝“骂战”背后：中国预制菜行业何去何从？与日本有何不同？

Core Viewpoint - The controversy surrounding the use of pre-prepared dishes has led to a public discussion about transparency in the restaurant industry, with West B's apology letter indicating a shift towards more on-site preparation and consumer engagement [1][3]. Group 1: Industry Response and Market Impact - West B has committed to adjusting its central kitchen processing model to favor on-site preparation, inviting consumer feedback for improvements [1]. - Following the controversy, the pre-prepared dish sector saw a rise in stock prices, with companies like Delisi hitting the upper limit, and others like Weizhi Xiang, Sanquan Foods, and Huifa Foods also experiencing increases [3]. - The approval of the draft national standard for pre-prepared dishes by the National Health Commission is believed to have positively influenced the market, as it aims to clarify definitions and disclosure requirements for restaurants [3]. Group 2: Consumer Concerns and Industry Standards - Consumer concerns about the safety of pre-prepared dishes have been heightened due to past incidents, such as the exposure of certain manufacturers using substandard ingredients [3]. - The distinction between central kitchens and pre-prepared dishes has become a focal point of debate, with claims that central kitchens primarily provide semi-finished products that require further cooking [4]. - The pre-prepared dish industry in China is still in its early stages, with significant differences compared to Japan, where the market has matured and established strict production standards [6]. Group 3: Market Outlook and Growth Potential - The Chinese pre-prepared dish market is expected to reach a scale of 674.9 billion yuan by 2030, with a projected compound annual growth rate exceeding 10% over the next decade [6]. - The industry faces challenges related to consumer trust and regional limitations in cold chain logistics, which currently restrict the growth of existing companies [6]. - As standards are established, high-quality brands are anticipated to gain consumer preference, indicating a potential shift in market dynamics [6].