金价下跌，2025年09月16日中国黄金与人民币黄金的最新价格公开

Core Viewpoint - The gold market in September 2025 is experiencing price fluctuations, with some brands lowering their prices while others remain stable, indicating varying strategies and market responses among different companies [1][2][4]. Price Comparison - Brands like Chow Sang Sang, Lao Feng Xiang, and Lao Miao have reduced their gold prices to 1074 RMB per gram, while Chow Tai Fook, Luk Fook, and King Fook maintain their prices at 1078 RMB per gram [1][2][3]. - The price of gold from China Gold is stable at 1070 RMB per gram, showing a lack of movement in certain segments of the market [3]. - The price at Shui Bei is significantly lower at 835 RMB per gram, reflecting a more straightforward pricing model compared to branded stores [5][6][7]. Investment Gold Bars - Investment gold bars sold by banks range from 840 RMB to 847 RMB, with Agricultural Bank of China at the higher end at 846.7 RMB [8][12]. - In contrast, branded investment gold bars from Chow Tai Fook are priced at 956 RMB, while Lao Feng Xiang and Lao Miao exceed 1000 RMB, highlighting the premium associated with brand and craftsmanship [14][15]. Market Trends - The futures market shows fluctuations with the main contract price around 830 RMB, indicating potential future trends in the spot market [18][20]. - There is a noticeable shift in consumer preferences towards "alternative gold" products, such as gold-plated silver jewelry, which are significantly cheaper and gaining popularity among younger consumers [25][36]. Changing Consumer Behavior - The rise in popularity of platinum, priced at approximately 337 RMB per gram, suggests a shift towards more affordable and stylish options among consumers [32][35]. - The market is witnessing a transformation in consumer attitudes, moving away from a strict preference for pure gold to a more practical approach that considers value for money [36][38].