GM(US:GM) Zhong Guo Jin Rong Xin Xi Wang·2025-09-17 05:07Core Viewpoint - Buick's high-end new energy sub-brand "Zhijing" launched its first mass-produced model L7, targeting the competitive price range of 200,000 to 300,000 yuan [1][4][9] Group 1: Product Launch and Features - The Zhijing L7 features advanced technologies including laser radar, Momenta R6 flying wheel model, Qualcomm 8775 chip, and a "super range extender" system [1][4] - The vehicle is positioned as a flagship range-extended sedan, differentiating itself from the mainstream market trend of range-extended SUVs [8][12] - The L7 achieves 0-100 km/h acceleration in 5.9 seconds and maintains performance even in low battery conditions, with noise levels controlled to below 0.5 decibels during engine engagement [10][11] Group 2: Strategic Positioning - Buick aims to avoid the common strategy of "price for volume" by positioning itself in the high-end segment, emphasizing long-term brand value over short-term sales [7][9] - The company has a clear product planning capability that aligns with market demands, focusing on a differentiated approach rather than following competitors [7][9] Group 3: Market Insights and Future Plans - Buick plans to launch five new energy vehicles in the next eight months, covering various categories including sedans, SUVs, and MPVs [4] - The company has gained increased trust and autonomy from its headquarters, allowing for more localized decision-making and product development [6][7] Group 4: Technological Collaboration - Buick's collaboration with Momenta has led to the development of advanced driving assistance systems, enhancing the vehicle's safety and driving experience [11] - The integration of self-developed technologies and a focus on user feedback have been pivotal in refining the L7's features and performance [10][11]