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老乡鸡“公然”晒预制菜,会是所有餐厅的未来吗?
3 6 Ke·2025-09-17 05:06

Core Viewpoint - The competition between Luo Yonghao and Xibei has highlighted the importance of transparency in the prepared food industry, with consumers increasingly concerned about the authenticity of prepared dishes rather than the outcome of the rivalry [1][3] Group 1: Company Insights - Lao Xiang Ji is identified as the biggest winner in the recent competition, having previously faced scrutiny over prepared dishes but proactively addressed consumer concerns through transparency [3][12] - Lao Xiang Ji's menu includes 119 main dishes, with 70.6% made fresh in-house, 27.7% semi-prepared, and 1.7% fully prepared, showcasing a commitment to clarity in food sourcing and preparation [6][12] - The company has implemented a transparent sourcing and preparation process, including a detailed report on ingredients and cooking methods, which has been positively received by consumers [6][10] Group 2: Industry Trends - The trend towards transparency in the prepared food sector is seen as a response to increasing regulatory scrutiny and consumer demand for clarity regarding food origins [16][19] - The upcoming national standards for prepared foods, led by the National Health Commission, aim to unify definitions and improve consumer understanding, which could reshape the industry landscape [18][19] - Despite challenges such as increased costs and consumer misconceptions about prepared foods, the overall trend towards transparency is viewed as irreversible, with companies encouraged to embrace it as an opportunity [23][24]