CHANGAN AUTOMOBILE-B(SZ:000625) Nan Fang Du Shi Bao·2025-09-17 05:26Core Viewpoint - Recent rumors regarding former executives of Honor joining an automotive company have been denied by Honor, stating that no former executives have taken positions at any car company [1] Group 1: Company Developments - On September 5, Jiang Hairong, the former Chief Marketing Officer (CMO) of Honor China, officially joined Changan Automobile as the CEO of its new energy brand, Deep Blue [1] - Jiang Hairong is recognized as a veteran in the communications and smart terminal industry, with over 20 years of experience, and was responsible for brand and marketing efforts in the Chinese market after Honor's independence [2] - Deep Blue, a brand established only three years ago, has achieved impressive sales growth but has been criticized for its relatively low-key brand communication [2] Group 2: Market Implications - Jiang Hairong's appointment is seen as a crucial step for Deep Blue to enhance its brand and marketing capabilities, addressing a gap in its strategy [2] - The previous CEO of Deep Blue, Deng Chenghao, acknowledged that over 85% of the team consists of R&D personnel, indicating a strong product focus but a lack of effective storytelling [2]