Zhi Tong Cai Jing·2025-09-17 05:40Core Viewpoint - Meituan's international food delivery brand Keeta has officially launched operations in Kuwait, marking its third entry into the Gulf region after Saudi Arabia and Qatar, indicating the company's aggressive overseas expansion strategy despite increasing domestic competition [1] Group 1: Company Expansion - Keeta's user base and order volume have rapidly increased since its entry into Saudi Arabia in September 2024 [1] - The brand launched in Qatar in August 2023 and entered Kuwait less than a month later, showcasing a swift expansion in the Middle East [1] - Meituan plans to continue exploring new overseas markets, with expectations for Keeta to enter the UAE by the end of the year and pilot 1-2 cities in Brazil in the coming months [1] Group 2: Investment Plans - Meituan's management has indicated that the Middle East and Latin America are key areas for overseas expansion [1] - The company plans to invest $1 billion in Brazil over the next five years, targeting 15 major metropolitan areas and 1,000 cities [1]