金勇：借助互联网平台信用与精准引流 促进餐饮行业多元发展

Core Insights - The activation of offline dining consumption potential is a focal point as the 2025 National Day and Mid-Autumn Festival holidays approach, with Alibaba's Gaode Map launching the "Gaode Street Ranking" and a support plan with over 1 billion yuan in subsidies [1][3] Industry Trends - The restaurant industry has maintained a growth rate of 4.3% to 5% over the past year, slightly above the overall growth of social consumer goods, but slower compared to previous years [3] - Mid-to-high-end dining is under pressure, with many brands lowering prices through group buying and discount packages to reach the mid-market [3] - Mass consumption that meets citizens' basic needs remains robust, becoming a core support for the industry, with a significant trend towards diversified consumption scenarios and an increasing proportion of dining out [3] Consumer Behavior - The deep integration of the internet into daily life is reshaping the consumption chain, with online ordering, offline experiences, and online reviews becoming mainstream habits among younger consumers [3] - This shift provides multiple conveniences for restaurant businesses, such as expanding store reach and enhancing consumer recognition through online-offline marketing strategies [3] Challenges in the Industry - The traditional online review system has dual aspects, with issues like fake reviews and promotional bundling increasing operational costs for restaurants, which is challenging in a low-profit margin environment [3] Gaode's Initiatives - The "Street Ranking" by Gaode is designed to meet consumer needs with diverse categories based on real user behavior data, potentially benefiting hidden small restaurants [4] - The support plan with over 1 billion yuan in subsidies is seen as a significant help for businesses, but there is a call for a long-term focus on operational cost optimization and rational consumer guidance [4] Future Outlook - The restaurant industry is encouraged to build a "pyramid-type" development model that balances high-end, mid-range, and mass consumption [4] - Companies should focus on supply chain development, talent cultivation, and maintaining food safety standards while enhancing cooperation with platforms to improve operational capabilities [4]