中银国际：料下半年中国运动鞋服行业竞争仍然激烈 整体消费增长面临挑战

Core Viewpoint - The competitive landscape of China's sports footwear and apparel industry is expected to remain intense in the second half of this year, with adverse weather conditions impacting off-season sales and cautious consumer attitudes posing challenges to overall consumption growth [1] Industry Summary - The sports footwear and apparel market may undergo accelerated reshuffling, with competitive local Chinese brands potentially gaining more market share, while international brands like Nike and PUMA are experiencing significant performance setbacks [1] - The report anticipates that international brands acquired by Chinese companies will continue to drive growth in the domestic market, while the overseas expansion of Chinese brands will serve as a long-term growth catalyst [1] - Market consolidation is expected to become more intense and volatile after this year's "Double Eleven" shopping festival [1]