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浦发银行:补充“金融维生素”,守牢百姓“钱袋子”

Group 1 - The core theme of the financial education campaign is "Protecting Financial Rights and Supporting a Better Life," initiated by the National Financial Supervision Administration in collaboration with the People's Bank of China and the China Securities Regulatory Commission [1] - SPDB (Shanghai Pudong Development Bank) is actively participating in this nationwide financial knowledge dissemination initiative, conducting various engaging activities to educate consumers about financial literacy [1][4] - The campaign includes innovative and immersive methods to make financial knowledge more accessible and relatable to the public, enhancing the efficiency and reach of the education efforts [4][11] Group 2 - SPDB has introduced interactive activities such as the "Fraud Vision Chart" to help elderly customers identify key phrases in scam messages, thereby increasing their awareness of financial fraud [4][6] - The "Rational Balance" activity in Wuhan allows participants to visualize the importance of budgeting and rational spending, akin to how Vitamin B promotes metabolic balance [4][7] - Financial education sessions are being held in universities and rural areas, focusing on the significance of personal credit and the dangers of illegal intermediaries, similar to how Vitamin C strengthens immunity [7][9] Group 3 - The campaign employs various channels, including live streaming, community events, and public transport advertisements, to continuously remind consumers about financial risks and enhance their financial literacy [9][11] - The overall goal is to transform professional financial knowledge into easily digestible information, fostering a culture of rational financial awareness among consumers [11]