“五粮液主题日”活动在大阪世博会中国馆举办

Core Viewpoint - Wuliangye, as a senior partner of the China Pavilion at the 2025 Osaka Expo, hosted a "Wuliangye Theme Day" to showcase its unique brewing techniques and cultural heritage, promoting the value concept of "harmony and coexistence" [1][5][21] Group 1: Event Highlights - The "Wuliangye Theme Day" featured a variety of activities that highlighted the international appeal of "Da Guo Nong Xiang" (Great Country's Rich Aroma) [7] - Wuliangye presented a commemorative gift box to the China Pavilion for permanent collection, and also held a ceremony for its second overseas authorized restaurant in Osaka [3][5] - The event included immersive experiences that combined traditional craftsmanship with modern elements, showcasing the brand's confidence and inclusivity on the global stage [9][11] Group 2: Cultural Significance - The 2025 Osaka Expo's China Pavilion aims to demonstrate traditional ecological wisdom and the achievements of green development, with Wuliangye being the first Chinese liquor brand to appear [5][19] - The event utilized elements like the Yangtze River and ancient cellar mud to narrate the story of Wuliangye's heritage and its journey to the world stage [7][15] - Wuliangye's historical significance was highlighted, including its 700-year-old ancient cellar and its recognition as a national liquor, showcasing its cultural depth and global reputation [17][19] Group 3: Marketing and Global Engagement - The "Wuliangye Expo Season" marketing campaign has gained significant traction, featuring promotional activities in Osaka and Tokyo that combine fine liquor with gourmet food [21] - Wuliangye aims to connect with global consumers through various initiatives, including themed exhibitions, customized gifts, and interactive activities, reinforcing its cultural and quality confidence [21] - The brand's participation in the Expo serves as a platform for promoting cultural exchange and the value of "harmony and coexistence" on the world stage [21]