CHJ(SZ:002345) Ge Long Hui A P P·2025-09-17 06:27Core Viewpoint - Chao Hong Ji has submitted an application for the issuance and listing of overseas shares (H-shares) to the Hong Kong Stock Exchange, which is expected to advance the company's globalization strategy and enhance its international brand image and overall competitiveness [1] Group 1: Global Expansion - In 2024, Chao Hong Ji will initiate its brand overseas expansion, opening stores in Malaysia, Thailand, and Cambodia [1] - By the first half of 2025, Chao Hong Ji has established two stores in key commercial areas of Cambodia, specifically in the AEON Mall in Phnom Penh and the Umall Mall in Sihanoukville, further enhancing its overseas retail network [1] Group 2: Product Line Development - Chao Hong Ji is solidifying its product lines, with the introduction of the "Oriental Aesthetics" themed gold product line in the first half of 2025 [1] - The company is also reinforcing its "beaded string" specialty product line and launching four IP licensed product series: Pudding Dog, Mermaid Hanton, Line Dog, and Butter Bear [1] Group 3: Brand Positioning - Chao Hong Ji positions itself as an Oriental fashion jewelry brand aimed at younger consumers, capturing current aesthetic preferences [1] - The company focuses on three differentiated categories: "intangible cultural heritage," "beading," and "trending," which are expected to continuously drive brand momentum and open up performance potential [1]