Zhi Tong Cai Jing·2025-09-17 06:41Core Viewpoint - Li Auto's stock price increased by over 4%, reaching HKD 104.4, with a trading volume of HKD 2.401 billion, following the announcement of the launch date for the Li Auto i6 electric SUV on September 26 [1] Group 1: Product Launch and Pricing Strategy - The Li Auto i6 is set to be the company's second pure electric SUV, with a significant emphasis on its upcoming launch [1] - Morgan Stanley suggests a more aggressive pricing strategy for the i6, recommending a price range of RMB 200,000 to RMB 250,000, down from the previously estimated RMB 250,000 to RMB 300,000 [1] - Analysts believe that Li Auto must choose between maintaining a 20% gross margin and achieving a monthly sales target of 20,000 units [1] Group 2: Future Product Line and Market Potential - Changjiang Securities indicates that Li Auto has a clear plan for future models and is expanding its direct sales channels, suggesting significant sales potential ahead [1] - The company is expected to accelerate the launch of high-pressure pure electric products in the second half of the year, with the Li Auto i8 already launched in July and the i6 set to launch in September [1] - Li Auto's product lineup will include four range-extended electric SUVs, one flagship MPV, and two high-pressure pure electric SUVs, indicating a strong new vehicle cycle that will enhance the company's sales capacity [1]