BABA(US:BABA) Xin Lang Cai Jing·2025-09-17 07:28Core Insights - Douyin has launched the "AI Douyin Truth" feature to combat misinformation, marking rumor governance as a key focus for 2025 [1][5] - The platform has seen a 67% decrease in rumor exposure over the past quarter due to the implementation of large model technology [2][5] Group 1: Rumor Governance Strategy - Douyin has integrated large model technology into its rumor governance efforts, aiming for proactive management of misinformation [2][4] - The large model functions as a "rumor identification expert," utilizing authoritative media sources and historical data to enhance accuracy in identifying misleading content [4][5] - The time taken to address individual rumors has been reduced from days to hours, significantly improving response efficiency [2][5] Group 2: AI Douyin Truth Feature - The "AI Douyin Truth" feature provides users with fact-checking capabilities, displaying comprehensive information and clarifications on potentially misleading content [6][8] - Users can access "Truth Cards" that summarize event origins, clarifications, and authoritative reports when searching for related keywords [6][8] - The feature is expected to achieve nearly 100 million daily exposures, indicating strong user engagement [8] Group 3: Collaborative Efforts in Misinformation Management - Douyin emphasizes the need for collaboration between the platform, media, institutions, and users to effectively combat misinformation [5][9] - The platform has established a rumor governance operation team that actively verifies information and collaborates with local authorities to address emerging rumors [8]