宠物食品核心痛点是质量不稳！江苏消保委：企业重营销轻研发

Core Insights - The pet economy is experiencing rapid growth, with the urban pet consumption market projected to reach 300.2 billion yuan in 2024, reflecting a 7.5% increase [1] - The demand for pet food and supplies is high, but consumer trust is low, leading to significant quality concerns [3][12] Market Overview - The pet food market is expected to grow to 155.7 billion yuan, with a modest increase of 4.6%, while the cat food market is projected to reach 144.5 billion yuan, growing by 10.7% [1] - A survey indicates that 84.68% of respondents purchased pet food in the past year, with a monthly spending range of 300 to 499 yuan being the most common [2] Consumer Concerns - Nearly 50% of pet food consumers identify quality instability as a core issue, with concerns about ingredient authenticity and expiration dates [3][5] - In the pet supplies sector, 42.52% of respondents feel that prices do not match quality, and 40.06% report that products do not align with pet behavior, increasing health risks [3] Service Quality Issues - In pet hospitals and clinics, only 50% have professional staff, raising concerns about service quality [2][9] - Among pet boarding services, only 16.25% of consumers reported no issues during their pet's stay, with common problems including behavioral changes and weight loss [7] Regulatory and Industry Challenges - The industry faces a lack of stringent regulations, with no specific legislation for pet food safety and inadequate standards for medical and burial services [12][13] - There is a significant talent gap in the industry, with a shortage of qualified veterinary professionals and a lack of standardized training and certification [13] Recommendations for Improvement - The Jiangsu Consumer Protection Committee suggests establishing mandatory national standards for pet food and supplies, enhancing service quality, and improving management systems [13] - Companies are encouraged to focus on research and development rather than solely on marketing, ensuring transparency in product claims [12][13]