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服务背后的“隐形匠心” 招商银行北京分行适老化服务温暖故事集
Bei Jing Shang Bao·2025-09-17 07:55

Core Viewpoint - China Merchants Bank Beijing Branch has launched an elderly-friendly service system called "Warmth for the Elderly, Care with Solutions," providing comprehensive services for elderly clients, showcasing a commitment to humanistic care beyond financial services [1] Group 1: Service Initiatives - The service system includes a dedicated elderly area, full companionship, an elder-friendly app, retirement planning, and activities for the elderly [1] - The bank has received numerous heartwarming stories that reflect its dedication to elderly care and the warmth of its services [1] Group 2: Individual Stories - A customer manager, Chen Meng, created a "green channel" for a 92-year-old client, Liu Shushu, providing weekly dedicated service and teaching him to use mobile banking, which helped build a trusting relationship [2] - Sun Tian, a branch supervisor, assisted an elderly woman, Chen Ayi, who fainted at a bus stop, demonstrating the bank's commitment to social responsibility and care [3] - Hua Yijun, a safe deposit box clerk, helped an elderly client, Wang Ayi, by ensuring her safety while using a high box and eventually arranged for her to have a lower box, highlighting the bank's attention to detail and customer needs [4][5] Group 3: Philosophy and Commitment - The bank emphasizes that true service goes beyond processes and rules, focusing on long-term companionship and being a reliable support for elderly clients [2] - The stories illustrate the bank's "invisible craftsmanship," where service is about mutual respect, care, and protection, reinforcing the belief that "financial services for the people" is a steadfast commitment [5]