Bei Jing Shang Bao·2025-09-17 08:34Core Insights - Starbucks China Innovation Technology Center (SITC) has announced its digital transformation achievements and relocation to a new site in Shenzhen [1] - The company has invested in electronic menu boards across most of its stores, enhancing customer interaction and allowing for flexible product offerings based on local market demands [1] - A breakfast testing project has been launched in Shenzhen, focusing on consumer insights to develop new coffee products and optimize pricing strategies [1] Group 1 - SITC has completed the upgrade of electronic menu boards in most stores, providing a new digital communication interface for consumers [1] - The electronic menu boards enable personalized and localized product offerings, allowing for agile deployment of market activities [1] - The breakfast project in Shenzhen utilizes big data insights to create tailored coffee options and food pairings, with plans for broader rollout based on market feedback [1] Group 2 - Starbucks China aims to leverage AI technology to create innovative opportunities that blend technology with human experience [2] - The company seeks to enhance its unique competitive advantages in stores, products, and partnerships to deliver richer value to consumers [2]