Sou Hu Cai Jing·2025-09-17 08:47Core Viewpoint - The domestic gaming industry in China has shown strong recovery momentum in the first half of 2025, with significant growth in revenue, profit, and overseas expansion [1][3]. Group 1: Market Performance - The actual sales revenue of the domestic gaming market reached 168 billion yuan in the first half of 2025, marking a year-on-year increase of 14.08%, a new historical high [1]. - The number of gaming users reached nearly 679 million, with a year-on-year growth of 0.72%, also a record high [1]. - A total of 766 domestic online games received licenses in the first half of the year, a 21.97% increase compared to 628 games in the same period of 2024 [3]. Group 2: Company Performance - Century Huatong achieved a revenue of 17.207 billion yuan in the first half of 2025, a year-on-year increase of 85.50%, with gaming revenue reaching 16.399 billion yuan, up 95.30% [5][6]. - 37 Interactive Entertainment reported a revenue of 8.486 billion yuan, with gaming revenue of 8.415 billion yuan, showing a decline compared to previous years [5]. - Kunlun Wanwei's revenue was 3.733 billion yuan, a year-on-year increase of 49.23%, but its gaming revenue decreased to 239 million yuan, accounting for less than 7% of total revenue [5]. Group 3: Industry Challenges - The gaming market has entered a phase of stock competition, with a growing disparity between companies that hold popular products and those facing revenue pressure [3][8]. - Sales expenses for 23 companies totaled 17.847 billion yuan, an increase of 18.84% year-on-year, while R&D investment was 5.427 billion yuan, only a 2.36% increase [9][10]. - The industry is experiencing a divide, with some companies shifting focus to AI and other sectors, leading to a decline in gaming revenue and overall profitability [8][15]. Group 4: Future Outlook - The gaming industry is expected to enter a new phase of rapid growth over the next decade, driven by the push for high-quality games and overseas expansion [11][13]. - Policies encouraging the gaming industry are expected to stimulate competition and innovation among game developers, enhancing the industry's growth potential [13][16].