3 6 Ke·2025-09-17 09:32Core Viewpoint - Hilton Group has quietly allowed some hotels to cancel executive lounges based on actual conditions, indicating a shift in operational strategy towards flexibility and cost management [1][2][6]. Group 1: Hilton's Strategy - The cancellation of executive lounges is not a mandate but an operational suggestion, allowing hotels to provide alternative options for guests [2][3]. - The approach to executive lounges will be more selective and strategic, focusing on properties that can effectively attract guests and generate positive reviews [5][10]. - New Hilton properties in China have not consistently included executive lounges, reflecting a flexible approach to amenities based on market conditions [3][10]. Group 2: Industry Trends - Marriott is also closing executive lounges in several Courtyard hotels starting March 2025, with some locations announcing permanent closures without alternatives [6][8]. - The trend of closing executive lounges is part of a broader "slimming down" strategy among five-star hotels, as these amenities have become cost burdens rather than value-adds [9][12]. - The operational costs of maintaining an executive lounge are significant, often exceeding the revenue generated from them, leading to their removal in favor of more profitable services [13][19]. Group 3: Changing Consumer Preferences - There is a noticeable shift in consumer expectations, with many guests feeling relieved rather than disappointed by the removal of executive lounges, indicating a change in the perceived value of such amenities [9][15]. - The concept of executive lounges has evolved, with their original purpose of providing a high-end experience for business travelers becoming less relevant in the current market [10][20]. - The hotel industry is moving towards a model where services are tailored to actual demand rather than a one-size-fits-all approach, emphasizing quality over quantity [21].