TENCENT(HK:00700) Mei Ri Jing Ji Xin Wen·2025-09-17 09:37Core Insights - Tencent officially launched the mixed yuan 3D 3.0 model at the "2025 Tencent Global Digital Ecosystem Conference," significantly improving modeling accuracy by three times compared to the previous version, enhancing character and complex detail generation [1] - The introduction of the mixed yuan 3D Studio aims to streamline the 3D production pipeline, addressing high production costs and inefficiencies in traditional 3D development [1][4] - The gaming industry is experiencing a resurgence, with the A-share gaming sector recovering since 2025, driven by deep integration of AI technology [1][4] Industry Trends - The Chinese gaming market achieved a sales revenue of 168 billion yuan in the first half of 2025, marking a 14.08% year-on-year growth, with a user base reaching 679 million [4] - Game companies face challenges such as high R&D costs, slowing user growth, and content creativity saturation, necessitating efficient content creation and global distribution solutions [4] - AI applications in gaming are enhancing production efficiency, with Tencent's mixed yuan platform offering capabilities like image-to-video generation and one-click animation [4][5] Technological Advancements - The mixed yuan 3D 3.0 model has improved structural details in character facial expressions and clothing folds, achieving industry-leading usability in cartoon character creation [4] - Tencent's AI code assistant, CodeBuddy, facilitates collaboration throughout the coding process, enhancing overall development efficiency [4][5] - AI is transforming the production model in the gaming industry, allowing for independent high-quality game demos and reducing the need for large development teams [10] User Engagement and Market Dynamics - AI is expected to drive a new wave of user engagement by lowering barriers to entry for non-gamers, expanding the gaming audience [7] - Different user groups exhibit varying acceptance levels of AI-generated content, with core players valuing emotional connection and creativity, while casual users prioritize convenience and entertainment [8] - The potential for monetization among new user groups is evident, with high interest in virtual idols and AI companionship products [8] Organizational Changes - The gaming industry's organizational structure is evolving from a hierarchical model to a more collaborative, networked approach, enabling smaller teams and individuals to compete creatively [10] - Talent requirements are shifting, with a focus on individuals who can navigate AI tools and possess strong aesthetic judgment [11] - AI is not seen as a replacement for human creativity but as a means to enhance the creative process, necessitating a balance between technology and artistic value [12]