商务部：将在约50城开展消费“三新”试点建设｜直击发布会

Core Viewpoint - The Chinese government is launching a pilot program to expand service consumption by selecting around 50 cities to innovate and diversify consumption scenarios, aiming to enhance quality supply and meet the evolving demands of consumers [1][3][4]. Group 1: Policy Measures - The Ministry of Commerce will support the establishment of a new service economy system, innovate diverse service consumption scenarios, and promote collaborations between quality consumption resources and well-known IPs [3]. - The initiative is a response to the current trend of consumption upgrading, focusing on addressing the shortfall in quality supply to better meet the needs of the populace [3][4]. Group 2: Market Dynamics - China's middle-income group is the largest and most dynamic globally, with consumer demand shifting from "availability" to "quality," leading to increased demand for high-quality, personalized, and experiential consumption [3]. - Traditional consumption models are insufficient to meet these new demands, necessitating the development of new consumption formats and scenarios as a key strategy for high-quality supply [3]. Group 3: Economic Impact - Successful consumption scenarios can stimulate local industries such as culture, tourism, transportation, and accommodation, thereby driving surrounding consumption [3]. - The pilot cities will utilize scenario innovation, model iteration, and business upgrading to promote regional consumption resource integration, creating a model of "one innovation, multiple linkages" to inject new momentum into high-quality economic development [3][4].