从景区汉服到婚礼婚纱：服装租赁产业规模持续增长，新模式激活消费潜力

Core Viewpoint - The clothing rental market is experiencing significant growth driven by sustainable consumption and the sharing economy, particularly among younger consumers seeking personalized and unique fashion options [1][10]. Group 1: Market Trends - The clothing rental market is expanding into various consumer sectors, with a notable increase in demand for unique attire, especially in tourist areas and among students [1][5]. - In tourist spots like Nanjing, rental shops offering traditional costumes are thriving, enhancing visitors' cultural experiences [3]. - The rise of online short dramas has led to increased demand for diverse costumes and props, prompting rental businesses to expand their inventories [7]. Group 2: Consumer Behavior - Students are a significant demographic for clothing rentals, as they often require costumes for events and activities, making rental services a cost-effective solution [5]. - Wedding attire, particularly wedding dresses, remains the largest segment in the rental market, with a 109% year-on-year increase in search volume for wedding dress rentals [9]. Group 3: Future Opportunities - The clothing rental industry is projected to continue its growth, with an online platform reporting a user base exceeding 50 million by mid-2025 and a 52% increase in order volume [12]. - Experts suggest exploring innovative business models such as "rental + subscription" and "rental + purchase" to meet diverse consumer needs and enhance the rental market's efficiency [12].