Core Viewpoint - The Chinese government is implementing policies to expand service consumption, focusing on enhancing the service economy and diversifying consumption scenarios to support high-quality economic development [1][3]. Group 1: Policy Measures - The government will support the establishment of a comprehensive service economy, innovate diverse service consumption scenarios, and promote collaborations between quality consumption resources and well-known IPs [1]. - Approximately 50 pilot cities will be selected based on population size, driving potential, and development prospects to enhance quality consumption supply and stimulate new consumption formats [3]. Group 2: Service Consumption Trends - The vitality of improvement-type service consumption, including cultural entertainment, tourism, and sports, is on the rise, with significant growth projected in per capita education and cultural entertainment spending [4]. - In 2024, per capita spending on education and cultural entertainment is expected to increase by 9.8%, with a further increase of 11.8% in the first half of 2025 [4]. - The tourism sector is experiencing a surge, with 1,860 tourist trains planned for 2024, transporting over 1 million tourists, of which nearly 80% are elderly [4]. Group 3: Future Directions - The National Development and Reform Commission (NDRC) emphasizes that service consumption is crucial for expanding and upgrading consumption, as well as improving livelihoods [6]. - The NDRC plans to enhance service supply quality and capacity by promoting innovation through "Artificial Intelligence+" initiatives, improving service levels in key sectors, and creating a fair market environment for small and medium-sized service enterprises [6].
向“新”、向“优”、向“活”！服务供给提质扩容 改善型服务消费活力涌动
Yang Shi Wang·2025-09-17 10:24