怎么选靠谱天猫代运营？看这 4 个核心指标，避坑又增效

Core Insights - The article emphasizes the importance of selecting a reliable Tmall operation company to enhance store performance in a competitive e-commerce environment [1] Group 1: Key Indicators for Selecting Tmall Operation Companies - Rich industry experience and successful case studies are essential for a trustworthy Tmall operation company, which should provide evidence of past performance through data changes in traffic, conversion rates, and sales figures [3] - A professional and stable team configuration is crucial, including roles such as operation specialists, designers, promotion specialists, and customer service personnel, with a focus on team stability to ensure consistent operational strategies [4] - A transparent and reasonable cooperation model with clear fee structures is necessary, typically involving a base service fee plus performance-based commissions, ensuring alignment of interests between the operation company and the merchant [5] - Good market reputation and customer reviews serve as important references for assessing the strength of a Tmall operation company, with recommendations to verify feedback through various channels and look for industry certifications [6]